Complete these exercises to reinforce your learning
Chapter 3 Knowledge Check
Test your understanding of the key concepts from this chapter
Question 1: Which AI-powered market research technique analyzes historical data and current trends to forecast future market movements?
Question 2: A product manager wants to understand how customers feel about a competitor's new product launch. Which AI technique would be most effective for this purpose?
Question 3: What is the key difference between a "synthetic persona" and a "digital twin" in AI-powered market research?
Question 4: In the context of synthetic personas, what does a "bottom-up" approach involve?
Question 5: Which of the following is NOT a primary benefit of using AI in market research?